La Notte Rosse (which translates to Pink Night) is a 24 hour event held on the Adriatic Rivera in Emilia Romagna. It is is scheduled for July 5, 2013. Billed as the New Years Eve of the summer, the entire stretch of the Adriatic coast from Comacchio to Cattolica is bathed in pink for 24 festive hours of fun, music and frivolity. It can best be described as New Orleans Mardi Gras meets Brazilian Carnival.
Much of the celebrations are centered in Rimini. Rimini is a summer hotspot for beach, sun and nightlife. The Marina Centro, which centuries ago served as a fishermen’s market, is now the towns lively evening heart.
Rimini is also the birthplace of eccentric and iconic Italian filmmaker Federico Fellini and home of the prestigious, Liberty style, Grand Hotel. Fellini, probably best know for his Neo-realist masterpiece, La Dolce Vita, featured the Grand Hotel in several of his films, notably Amarcord.
The night is filled with concerts, tours, poetry reading, film screenings and of course, this being an Italian celebration, fireworks. Oh and lots of pink. Everything, from magnificent first century Arch of Augustus to the regions famous Piandina sandwiches are pink.
This festive tradition began in 2006 after Italy’s championship win of the soccer World Cup. It is based on the parisian Nuit Blanche – White Night, an all night arts and culture festival. Pink was chosen because the organizers felt it was the color that best represented hospitality, femininity and community celebration.
You can stay up to date with all of the plans and details on La Notte Rosse’s Facebook page.