We love good design, especially good Italian design. Even though we are the first to admit that in excess, too much talk about design can start to feel a tad too much, even pretentious. That doesn’t stop us from clicking around the Milan Design Week 2013′s official website, wondering what the annual event will bring. It also doesn’t stop us from suggesting to anyone and everyone who can get to it, to give it a whirl.
The event, the world’s leading furniture exhibition, is one that looks forward and back, and crystallizes the international design gestalt, often for years to come.
Here’s the lowdown for the Milan Design Week 2013.
The dates: The full Salone is from Tuesday April 9 to Sunday 14 April 2013, and is open to the public on Saturday April 13 and Sunday April 14 (The other days are for the trade only.)
The 2013 slogan is: Milan: Interiors of Tomorrow.
The numbers: Every year more than 300,000 visitors attend the Salone and are from 160 countries. 1,255 exhibitors participated in the 2012 edition and resulted in over €7,000,000 worth of exports.
The exhibition puts Milan on high cultural alert and there are literally dozens of events all over town. If you can not make it into the main exhibition hall there are many satellite events that are connected to the Salone nearby. There are two events to note.
Project: Office for Living hosted by the distinguished French architect Jean Nouvel. Nouvel will employ 1 600 square meters of space to illustrate his vision of how the two worlds living and work interact.
“The French architect will explore contemporary building options freed up by a rejection of cloned, enclosed and repetitive spaces in a dedicated area inside the SaloneUfficio pavilion, with new sectional concepts guaranteed to fire up the exhibiting companies as they take on the national and international markets with even greater gusto.”
SaloneSatellite
The SaloneSatellite, will gather again the most promising international designers under the age of 35.
If you are in Milan on these days, ask and you shall find!
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+Priscila Siano is the Marketing Director of Tour Italy Now, an online tour operator specializing in Italy travel. She's a respected expert on making dream Italy vacations a reality for clients.
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